Every piece of jewellery has its own set of charm that is signified through its shine, shape, and dazzling beauty. A lot goes behind those shiny pieces of art that jewellery retailers love to showcase in order to make a buzz among their customers.
But the question is, ‘is it only that piece of jewellery that is enough to attract a customer’s heart and entice their mind to fall for it’? Well, to some extent it might be true that ultimately the beauty and the shine of the piece of the jewellery matters more than anything else.
But then, we also must not ignore that the way it is assembles, placed, and ultimately packed also makes a lot of difference.
Yes, you read that right!
Packaging: Enhancing the Overall Beauty of a Piece of Jewellery
Presentability is the most important thing when it comes showcasing anything be it talent, beauty, charm or for that matter the shine of the jewellery.
Imagine a thoroughly talented, professional, and punctual individual who is ought to be respected in every field might lose out on his fair share of compliments or praise if he is not presentable enough.
The same goes for pieces of jewellery too.
The way any jewellery is packed and presented in front of a consumer makes a lot of difference. Moreover, jewellery packaging gives you an opportunity to add a personalized touch to it.
Now there are some basic facets of jewellery packaging that a retailer needs to look into!
Jewellery boxes
A jewellery box is the first thing that comes to our mind when we think of jewellery packaging. Big and small, there are many types of boxes for pendant, earring, cufflink, etc., made out of varied materials like wood, leatherette, and paper & card. A retailer should keep the boxes elegant, avoiding any detailed descriptions about their store etc. This will invoke the sense of uniqueness in the minds of customers.
Jewellery pouches
The best thing about jewellery pouches is that the option of drawstrings in them offers a tight and secure solution to jewellery packaging while protecting them against dust, scratches, and general wear & tear. Invest in good-quality jewellery pouches that are attractive and sturdy.
Jewellery gift bags
Now, these are most helpful when the choice is to increase brand awareness and draw more consumers. Jewellery gift bags are also considered ideal when it comes to using them as carriers. Make sure that your gift bags have a brand logo or icon placed in the right position. You can also use theme-based gift bags to catch the attention of the customers.
Different ways of amping up the beauty of jewellery through packaging
Ribbon
Suitable for smaller, start-up businesses, colourful ribbons are a great way jazzing up the packaging of any jewellery.
Branded stickers
Using branded stickers on jewellery packaging can be considered as a simple way of achieving great results, especially when it comes to finding a quick & low-cost way for personalized packaging.
Hand-drawn illustrations
Jewellery purchases, especially on special occasions like Diwali or Valentine’s Day, can be amped up through hand-drawn illustrations as they give the unique opportunity of getting creative.
Engraving
If showing off your brand logo or some unique feature related to your brand is your ultimate motive, engraving provides you with that desired option to do so as they can last the ultimate test of time.
Embossing
Similar to engraving with the only difference being the compressing of the material rather than scratching it.
Hot foil stamping
A better but costlier option suitable for established businesses looking for rebranding.
Personalized messages
Suitable for online-only businesses, a personalized message can go a long way in enhancing brand identity and sales.
Use a mix of the above options to amp up the beauty of their jewellery through great packaging. Remember, it is the combination of all things that makes a customer loyal. So, level up your game and invest in packaging.
KGK Group, a leading jewellery distributor in Hong Kong, recommends that you keep the packaging unique and minimalist. And, if you are just moving into the business, it is always good to start with the basics.
